6 Steps to Introduce Your New Business on Social Media
The most common and wide-spread perception about social media platforms is that they are designed merely for entertainment. But did you know you can use social media to promote your business, increase brand awareness and boost sales as well?
Yes, you can use social media platforms to promote your business. But the tip is to keep it simple and natural, and always keep your target audience in mind.
Here is a simple step-by-step guide to introducing your new business on social media;
- Define your goals.
- Select the best social media platform(s) for your business.
- Create and follow a schedule.
- Engage with your audience.
- Track the right metrics.
- Adapt, learn, and grow.
Let’s discuss each one of them individually:
1. Define your goals
The first step towards successfully introducing your business on social media is to identify your key goals. Most small businesses on social media haven’t identified their goals. Without clearly setting your business goals, you cannot measure your progress.
Different businesses have different goals, but these three social media goals are applicable to almost every business:
- Increase brand awareness: Create meaningful content that connects with your target audience emotionally.
- Increase sales: Focus on promoting your products and services through advertisements and promotional campaigns on social media.
- Drive traffic to your website: Give prospects at least one good reason to engage with your brand and visit your website. Make sure visitors get a clear hint of what they will get by clicking on the link.
Creative agency in Dubai can help you define your social media goals and develop a strategy to achieve them.
What better way to have Hootsuite explain how to do it? How To Set and Exceed Social Media Goals
2. Select the best social media platform(s) for your business
One mistake that most businesses new to social media make is that they treat all social media platforms the same. This is not an effective and practical approach. Rather than wasting your efforts and money on every available social media platform, it is recommended to focus on only those that offer maximum reach to your target audience.
Understanding the demographics of your target audience and then finding the right social channels to reach them is the key to a successful social media marketing policy. If you have a target audience in your late teens or early twenties, consider Twitter, Instagram, and Snapchat. On the other hand, for a target audience aged 25 years or older, Facebook and LinkedIn would do.
Digital Agency in Dubai can help you identify the best social media platforms for your business and target audience.
For a more detailed analysis, check this blog from Oyova: Best Social Media Platforms for Your Business in 2023
3. Create and follow a schedule
When you create a social media schedule of content that you wish to post in a week or month, and then follow it, you get consistency in your social media performance. For example, after following a routine for a few weeks, you may notice that posting videos on Tuesdays work well, while sharing posts with links to the website gets more clicks on Saturdays.
This way, you will be able to define a social media strategy that is more refined and gives guaranteed results. You can also test posts for specific times. For example, you can experiment with posts at different hours of the day to find out what time the audience connects the most.
4. Engage with your audience
The best way to promote your brand on social media is by engaging with your prospective customers. As the name suggests, social media platforms are designed for people to be social and interact with each other. Create content that grabs users' attention and prompts them to engage.
People want to speak directly to their favorite brands on social media platforms and wish to be listened to. Studies show that if ignored, there are 30% chance that your prospects will try to connect with your competitors. By interacting with users on social media platforms, you build genuine relationships that go a long way.
Follow this blog from Ad-Espresso by Hootsuite: How to Create a Social Media Posting Schedule in 3 Steps
5. Track the right metrics
Once you are clear about your goals, social media platforms, and schedule and have already started posting, it is important that you keep track of your progress. You can track your metrics through the analytics systems of social media platforms or through Google Analytics.
Some common metrics that businesses track include:
- Clicks
- Reach
- Impressions
- Engagement
When you know these metrics, you get a better understanding of the areas where your prospects are active and how they move through the sales funnel.
6. Adapt, learn and grow
Like anything else in this fast-paced world, the social media landscape is also evolving at a fast pace. To grow your business in the social arena, learn and follow the latest trends.
When you track your metrics, you get a fair idea of the areas where you are successful as well as the areas that need to be changed. By learning and adapting new social media strategies, you:
- Generate more clicks
- Reach out to a wider audience
- Create impressions
- Encourage engagement
By following the steps mentioned above, you should be able to create and test new strategies and get a fair idea of whether your metrics are favorable for business or lacking.
If you have any questions or require a quick quote for your upcoming campaign, please don’t hesitate to contact us. We’re here to support your growth and ensure your success in the ever-changing world of social media and content creation.
